• Amanda Cooper

Clubhouse! Could this Trendy New App be a Useful Tool for your Business?

Updated: Jan 20



Clubhouse seems to be the hot topic of late so I thought I would do a bit of research for you to see what all the fuss is about, and to find out if it is something worth considering spending your precious time on for your business!


So what is it?

Clubhouse is a new, highly exclusive platform that enables people to share stories, collaborate and bounce ideas off each other and chat in real time, but all using just their voice. It is effectively putting the “social” back into social media, by letting people connect by actually talking to each other!

At the moment this app is invite only and is mainly being used by celebs and influencers, which obviously has increased the interest of many people around the world.

So, the big question is, when this app becomes publicly available, will it be something I can use for my business or is it just for fun? Let’s explore the possibilities…



Ok, But will it be Useful to my Business?

Clubhouse focuses on interactive conversations that are valuable to people, as opposed to pre-produced content. So, this platform gives you the opportunity to establish your authority as an industry expert or learn more and improve your knowledge further.


The beauty of this app is it provides you with the potential to engage with new people and professionals that are not within your current connections. You can join rooms filled with people talking in real time about a whole range of different topics, the opportunities are endless.


Whether you want to drop into live debates, performances, music sessions, lectures or comedy shows, there seems to be something for everyone on here, for business and personal. You can jump in and out of these rooms to listen in and even put up your hand to request to contribute or ask a question.


Networking could become a whole new ball game, whatever industry you’re in, networking is key to building up your connections and growing your business and that has been made more difficult in 2020 due to the pandemic.

But, imagine joining a networking group without the worry of dressing up just to sit in your living room, or the awkwardness of other household members walking past the screen, or the dodgy backgrounds. It simply allows you to get back to focusing on the conversation rather than the visual. But not only that, all of a sudden you can be in the same virtual room as people you admire, who you wouldn't normally get an opportunity to see or hear, or even better… interact with them and ask them a question… and get a real time response from them!


In Conclusion


Although there is still a lot to learn about this new app, as it isn’t even available to the public yet, the opportunities are clearly there for a wide variety of uses to help your business.


The key thing to focus on here is that Clubhouse provides the opportunity to build more communities, to expand your network, to grow your knowledge and to help others grow theirs.


Once this bad boy is released to the public, jump in there and grab it with both hands, be an early adopter and get ahead of your competitors! Go for it and if or when you do join, let me know how you find it and your experience with it.






Resources - https://www.socialmediaexaminer.com/clubhouse-app-how-to-get-started/

https://www.glamourmagazine.co.uk/article/what-is-the-clubhouse-app

https://www.entrepreneur.com/article/363177


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