Katie Guy Photography
Who is Katie Guy Photography?
Katie is a photographer who captures precious moments of your loved ones, mainly pets and babies.
What was the challenge?
Katie got in touch because she needed a new logo for her new photography business along with a new website to provide a platform to showcase her portfolio and provide information on the packages that she can offer.
After a chat with Katie we identified that there are two clear, separate elements to her photography business, pet and newborn photography. Katie wanted two different logos to distinguish between the two, whilst making them similar enough to look like the same branding.
What was the plan?
After identifying the need for different logo's to distinguish between the different elements of her business we decided to come up with 3 versions of her logo under the same branding. I began with the overall theme, Katie wanted to keep it very simple and liked blacks, greys and whites as a colour scheme, so I created an overall logo that could be incorporated for any of her business elements and for any future changes. The remaining two logos, which were to be more specific to each element of her business, had the same form as the general logo, but with one of her lovely images in the background to let her work speak for themselves.
After agreeing on the overall branding, I then began to use this to create a website. The overall website needed to capture the true beauty of her work, I created two main parts to the website, a portfolio section to showcase the work she has done and a packages section to provide further information on the types of packages she can provide with further information and costs. Because there were a number of packages this website ended up consisting of 20 pages.
The final result was a striking, easy to navigate website with clear and consistent branding throughout. Katie was very happy with both the branding and website and requested that I provide her with some social media imagery for her to share as a teaser prior to the website launch.
You can have a look around by visiting www.katieguyphotography.com let me know your thoughts!
What were the results?
I absolutely LOVE my website! Amanda listened to everything I was looking for and wanted within my site and was able to create just that! She has provided the professional look that I needed for my business.
Although Amanda has handed over reins to me, I know that if I ever need help she’ll always be there!